As Executive Director of Digital Services at RIESTER, working with an amazing team we redesigned the Arizona Lottery website and content management system to provide a superior user experience for website visitor and site administrators.

http://www.arizonalottery.com

Every year I try to read a book or three about business management (If you have any recommendations leave them in the comments section).

Let My People Go Surfing, has really resonated with me. In a nutshell the book focuses on the learning’s of a unique company that realized value through being a responsible business focused on ethics and profits that balance the needs of customers, employees and the environment to build a sustainable brand.

My expectation of business books are to provide me with professional development, I did not expect that it would also have such a large effect on my personal growth.

I have always considered myself a nature lover, but historically it has had little influence on my behavior as a consumer. After reading Chouinard’s book, I have a very different outlook on consumerism and it has led me to analyze many of my purchasing decisions. I now think about the entire product lifecycle, will it serve a true purposes, can it be reused or recycled.

The business challenges Chouinard has overcome have enabled him to pursue what he loves, support a sustainable lifestyle and create a superior product that has earned the respect of the audience it serves. I have learned how to be a better leader and Patagonia has earned another Brand Fan and believer.

Parking Spot Number

I am required to travel a bit for work, and nothing is more frustrating then coming back from a trip and forgetting where you parked. I typically try to park in the same general area and level, but sometimes it is just not possible.

I have come up with a quick and easy way to remember. I use the camera on my iPhone as I leave my car for the security check point. This has come in very handy.

After 4+ years at PetSmart and 2 years at CITI, it is a breath of fresh air to be back in an agency. The agency world has evolved since my early years at USWeb/CKS and MarchFirst.

I have started up my blog to share my thoughts and explore my voice and improve my writing. Happy reading  -AP

RIESTER has once again set the bar for Youth Tobacco Prevention for Arizona Department of Health Services. As Executive Director of Digital Services for RIESTER, we delivered a unique look into the lair of addiction.

http://www.venomocity.com