About Me
UI & UX EXPERT
I am the Chief Digital Officer and a Partner at RIESTER. I started building websites in 1995 after teaching myself HTML. I earned a Bachelor of Fine Arts in Visual Communication with an emphasis in Graphic Design in 1998 from Northern Arizona University in Flagstaff, Arizona. This was two years before the school taught website design.
The first startup I worked for was Jomax Technologies in Scottsdale, Arizona which became GoDaddy. I was recruited to join USWeb/CKS in 1999 and grew into the Creative Director role managing a team of UX Designers. USWeb/CKS merged with Whittman-Hart and became marchFIRST where I stayed until it closed its doors.
After marchFIRST I focused on freelance and contract work until I was recruited to join PetSmart. At PetSmart I led a team as the Creative Director over the Internet. PetSmart was my first time working on the client side. From PetSmart I was recruited to join Citi Group where I was the Senior Vice President of Web Strategy and Design. At Citi I grew and managed a team responsible for citicards.com and the affiliated portfolio card sites for retailers like Home Depot and Bloomingdales.
In 2008, I was recruited by RIESTER to join as the Executive Director of Digital responsible for a team of Digital Strategists, UX Designers, Content Strategists, Front End Developers, Back End Developers and Project Managers. In 2010 I made Partner at RIESTER. For more detail on my career and to connect, please see my LinkedIn bio.
The 7xD Process
DISCOVERY • DEFINITION • DESIGN • DEVELOPMENT • DEPLOYMENT • DRIVE TRAFFIC • DEBRIEF
Website development can be complicated. Having a process to scope and estimate is helpful to communicate and collaborate to ensure a successful project.
Starting early in my career, I was influenced by processes developed while working at USWeb/CKS. The 7xD process was born from my early work and continues to evolve at each new position from key learnings, industry trends, collaboration with talented teammates, and the experience of utilizing it.
Recent Work
WEB • BRANDING • UX/UI
“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.”
“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.”
TRUSTED BY GLOBAL BRANDS
Expert Design Advice
TRENDING DESIGN NEWS
Live The Design Process
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What’s Next of the App Store?
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The Humble Wooden Desk
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Let’s Connect
TELL ME MORE ABOUT YOURSELF
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